In this article, we'll cover the basics of Goals in Google Analytics and how we identify events that happen on your website. For a deep dive into goals, head on over to Google's Analytics Help article.

We'll keep this article short and sweet. If you're unsure what to do with this info, feel free to share this link to your Google Ads specialist.

Let's get started!

Events Tracking

We believe that if something is worth doing, it's worth tracking. That's why we fire events for just about any important action a customer can take on your website. Here's a non-exhaustive list of the most important events:

  1. Rent a Unit Button Clicked

  2. Rent a Unit Payment Successful (hint: this is the most important event of them all!)

  3. Reserve a Unit Button Clicked

  4. Reserve a Unit Successful

  5. Contact Form Submission

  6. Leave Review Link Click

  7. Information Bar Click

Since the app triggers events based on user behavior, we generally do not rely on page URLs for goals. That said, there's no rule against setting up goals based on URLs!

From the Google Analytics dashboard, just go to Behavior -> Events -> Pages to see a list of all the pages you can pick from.

Creating Your First Goal

An event has the following components:

  1. Category

  2. Action

  3. Label

  4. Value

Since many of our clients have more than one facility, we have naming convention for Category and Label components.

Category: "Type - Company Name: Location Name"

Example: "Rent a Unit - Storage Masters: St. Charles"
Type: Rent a Unit
Company Name: Storage Masters
Location Name: St. Charles

Label: "Action - Company Name: Location Name"

Example: "Rent a Unit Button Clicked - Storage Masters: St. Charles"
Type:Rent a Unit Button Clicked
Company Name: Storage Masters
Location Name: St. Charles

The primary actions are:

  1. Rent a Unit Button Clicked

  2. Rent a Unit Payment Successful

  3. Reserve a Unit Button Clicked

  4. Reserve a Unit Successful

  5. Contact Form Submission

  6. Leave Review Link Click

  7. Information Bar Click

The easiest way to set up a goal is to use the Event Label component. You just need to pick an action, company name, and location name, then put it in the format above.

Here are a few more examples using Storage Masters in St. Charles:

Goal: A Successful Rental
Event Label: "Rent a Unit Payment Successful - Storage Masters: St. Charles"

Goal: A Successful Reservation
Event Label: "Reserve a Unit Successful - Storage Masters: St. Charles"

Goal: Contact Form Submission
Event Label: "Contact Form Submission - Storage Masters: St. Charles"

Goal: Insurance Selected During Rental
Event Label: "Rent a Unit Insurance Selected - Storage Masters: St. Charles"

For more examples of Events, head to the Google Analytics dashboard and go to Behavior -> Events -> Top Events

Summary

Now that you have goals setup in Google Analytics, you can identify which of your customer segments are completing your desired outcomes (ie. renting a unit!). The real magic is combining the goals with Conversion tracking in Google Ads. You can really start to attribute your advertising spend to real results. And if correctly configured, you can leverage all this data to target more customers who are likely to complete the goals.

We hope this article helps you with goals in Google Analytics!

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