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Universal Analytics to GA4 Transition
Universal Analytics to GA4 Transition

What you need to know if you've been receiving emails about this change

Product_Team avatar
Written by Product_Team
Updated over a week ago

If you've been receiving emails about the July 1, 2023 deadline to stop using Universal Analytics and start using Google Analytics 4 (GA4), the good news is you don't need to be concerned.

StoragePug is on top of this and will have you switched to GA4 by the deadline!

There may still be things for you to take care of. Two of these tasks only matter if you run Google Ads. The third task is relevant if you use your analytics data in any way.

If you do not need reports from before the transition and you do not run Google Ads, none of this applies to you!

Read on to see if any of it is relevant to you.

Tasks You May Need to Complete

1. Re-Link Your Google Ads Account

If you were running Google Ads, you will need to link your Google Ads account to the new GA4 account.

Here's an article from Google to explain in detail how to do it:

2. Mark Events as Conversions

For users running Google Ads campaigns, you will need to mark certain events as conversions to track conversions from your ads.

Here is a StoragePug Help Article that walks you through the process:

NOTE: We always send specific event data to Google Analytics, and you can view this data already without any extra work. You do not need to worry about marking events as conversions unless you are running ads.

3. Export Historical Reports

Your new GA4 account will NOT show historical data from your Universal Analytics account.

Google has strongly recommended that users export their Universal Analytics data by the end of 2023. Here is a quote directly from Google about the change:

“After July 1, 2023, you'll be able to access your previously processed data in your Universal Analytics property for at least six months. We know your data is important to you, and we strongly encourage you to export your historical reports during this time.”

If this data is important to you and you'd like to keep it, here's a Google article on how to export it:

That's it! StoragePug will handle the transition to GA4. If any of these tasks apply to you, make sure to carry them out!

If none of these tasks apply to you, then you're set and have nothing to worry about.

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