At StoragePug, we understand how important it is to have a website that shows up when customers search for "storage units near me".
Your website is the digital storefront of your business, and we want as many people to find you as possible.
When it comes to Search Engine Optimization ("SEO"), StoragePug focuses on three core areas that help you get the most out of your website:
Follow along and learn how we tackle each of these core focus areas. We'll share some things that you can do proactively to get the most out of your website and SEO!
Technical Approach
Speaking the Search Engine's Language
Structured data (schema.org markup)
Clean HTML Markup. Why changes and placement are very important!
Automatic Renewing SSL Certificates
Dedicated Landing Pages for Each Location
Create and Submit Detail Sitemap Daily
Proper Tagging for Images
Clean and Friendly URL Structure
301 Redirects
Page Titles and Descriptions for Every Page
Optimize and Compress Images and Videos
Mobile Optimized and Responsive
Connect with Google Search Console
Proper Website Structure for Google Sitelinks
Internal Linking
Content Delivery Network (CDN)
Browser Caching
Standard Web Pages for Self Storage
Landing Pages for Each Unit Size
There's so much to unpack here!
Key Takeaway: All of the above features are built into your StoragePug website to help make a bigger impact on your SEO.
Local Approach
Speaking Your Customers' Language
You've heard once, you've heard it 1000 times.
Self storage is all about dominating the 3-mile radius. People love convenience, and there's nothing more inconvenient than being 20+ minutes away from your Christmas decorations after Thanksgiving meal!
99 out of 100 times, you know your market way better than we do. When we say "market", we're talking about neighborhoods, major roads, and landmarks that anyone in your community will know when they see it.
With our Local Approach to SEO, we take time to get to know your market, with your help of course! We'll incorporate major highways, neighborhoods, and parts of town in the content to help customers quickly identify you as a facility "in my neighborhood".
Check out how we incorporate the local terms and landmarks for these three facilities:
Key Takeaway: By showcasing your knowledge of your local market, you build trust and confidence with customers near you.
Google Business Profile
4 out 5 Customers Start Here
When customers need self storage, they go straight to Google. Specifically, they type in "storage units near me" or "self storage near me".
That's the exact reason why we focus so much time and energy on optimizing your Google Business Profile!
So how does Google determine which facilities to show first? Based on the documentation, there are three key factors:
Relevance - Relevance refers to how well a local Business Profile matches what someone is searching for.
Distance - Distance considers how far each potential search result is from the location term used in a search.
Prominence - Prominence refers to how well known a business is. Some places are more prominent in the offline world, and search results try to reflect this in local ranking.
Here's a sneak peek into how StoragePug optimizes your Google Business Profile.
Key Takeaway: If you want to show up when customers search, Google Business Profile is the tool to use! Plus, it's 100% free :-)
So now what? What can I do?
The good news is that StoragePug has your back when it comes to SEO. Your website is built on our platform, which has Technical SEO built into the foundation.
When it comes to Local SEO and Google Business Profile, we've got you covered, too. But here's where you can help!
Local SEO
Send us the following:
Local landmarks
Local communities
Local terms and lingo
Fun things locals might care about
List of neighborhoods and apartments
Parts of town your customers might live in
Schools and colleges
Major roads everyone would recognize
Amazing amenities that set you apart
We'll use all of this awesome sauce to incorporate your website's content to speak to your local customers. We can also build Highlights pages focusing on the cool things about your facility.
Plus, we'll use what we can to spruce up your GBP, which is the second thing you can do to help.
Google Business Profile (GBP)
With your local knowledge and our research, we can optimize your GBP to mention more local terms, which help make you look more relevant to your customer base. Here's a summary of the GBP Action Plan.
Get more reviews. Seriously, go get reviews. We can help coach you and give you the tools (such as Text for Reviews), but ultimately, just ask your customers. And do it consistently.
Pug Pro Tip: Reviews are one of the top signals that impact your ranking, but more so, they increase the likelihood that someone will want to click on your GBP and visit your facility!
Upload photos. There's no real rule for how many. Just the more the merrier. Adding three to four photos every month or so is a huge signal to Google that you care.
Make Posts. Did you know you can add a free post to your GBP? Yep. It include a photo and promo text and a link. Just do it!
Add Products. You can also add Products. You can see how Products appear using this link for Monster Self Storage - Valdosta.
Add Services. Like Products, you can also add all your services. Things like dollies, moving carts, and moving supplies are all great things to add.
Key Takeaway: We got you. Let's do this together!
Here's your 1-page Google Business Profile Guide:
