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SEO Best Practices for Self Storage

How StoragePug helps improve your SEO

Garry DuBay Jr. avatar
Written by Garry DuBay Jr.
Updated over a week ago

At StoragePug, we understand how important it is to have a website that shows up when customers search for "storage units near me".

Your website is the digital storefront of your business, and we want as many people to find you as possible.

When it comes to Search Engine Optimization ("SEO"), StoragePug focuses on three core areas that help you get the most out of your website:

Follow along and learn how we tackle each of these core focus areas.

Technical Approach

Speaking the Search Engine's Language

  • Structured data ( markup)

  • Clean HTML Markup. Why changes and placement are very important!

  • Automatic Renewing SSL Certificates

  • Dedicated Landing Pages for Each Location

  • Create and Submit Detail Sitemap Daily

  • Proper Tagging for Images

  • Clean and Friendly URL Structure

  • 301 Redirects

  • Page Titles and Descriptions for Every Page

  • Optimize and Compress Images and Videos

  • Mobile Optimized and Responsive

  • Connect with Google Search Console

  • Proper Website Structure for Google Sitelinks

  • Internal Linking

  • Content Delivery Network (CDN)

  • Browser Caching

  • Standard Web Pages for Self Storage

  • Landing Pages for Each Unit Size

There's so much to unpack here!

Key Takeaway: All of the above features are built into your StoragePug website to help make a bigger impact on your SEO.

Local Approach

Speaking Your Customers' Language

You've heard once, you've heard it 1000 times.

Self storage is all about dominating the 3-mile radius. People love convenience, and there's nothing more inconvenient than being 20+ minutes away from your Christmas decorations after Thanksgiving meal!

99 out of 100 times, you know your market way better than we do. When we say "market", we're talking about neighborhoods, major roads, and landmarks that anyone in your community will know when they see it.

With our Local Approach to SEO, we take time to get to know your market, with your help of course! We'll incorporate major highways, neighborhoods, and parts of town in the content to help customers quickly identify you as a facility "in my neighborhood".

Check out how we incorporate the local terms and landmarks for these three facilities:

Key Takeaway: By showcasing your knowledge of your local market, you build trust and confidence with customers near you.

Google Business Profile

4 out 5 Customers Start Here

When customers need self storage, they go straight to Google. Specifically, they type in "storage units near me" or "self storage near me".

That's the exact reason why we focus so much time and energy on optimizing your Google Business Profile!

So how does Google determine which facilities to show first? Based on the documentation, there are three key factors:

  1. Relevance - Relevance refers to how well a local Business Profile matches what someone is searching for.

  2. Distance - Distance considers how far each potential search result is from the location term used in a search.

  3. Prominence - Prominence refers to how well known a business is. Some places are more prominent in the offline world, and search results try to reflect this in local ranking.

Key Takeaway: If you want to show up when customers search, Google Business Profile is the tool to use! Plus, it's 100% free :-)

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