What Your StoragePug Site Tells Google (Behind the Scenes)
Ever wonder how Google knows your storage facility is open until 6pm, takes credit cards, and has a 4.8-star rating? It's not magic. It's structured data, and your StoragePug site is already doing the heavy lifting.
Good news: you don't have to turn anything on. It's built in.
What Is Structured Data, Anyway?
Think of it like a translator between your website and search engines. Your visitors see a nice, clean page. Google sees that same page with a bunch of extra labels attached, aka "this is the phone number," "these are the hours," "this is a self storage facility." That labeling is what helps you show up in those rich, eye-catching search results (hours, star ratings, FAQs that drop down right in Google).
It's invisible to your customers. But it's gold for search engines.
What We Tell Google About You
Every page on your site includes standardized schema.org "cards" describing different parts of your business:
Organization - Your company name, logo, description, and links to your social profiles.
Website - Identifies your site as the official web presence for your brand.
SelfStorage (per location) - This is the big one. For each facility, we send:
Name, address, phone, email
Hours of operation
Payment methods accepted (cash, major credit cards, autopay, etc.)
A link to the location on Google Maps
Exact GPS coordinates
Price range and currency (via Product schema)
Your location's image and logo
Star rating and review count (if reviews are enabled)
Links to that location's Facebook, Google, Yelp, and other profiles
WebSite and WebPage - Title and description of the specific page being viewed.
Blog & Blog Posts Blog articles include the author, publish date, cover image, and full content, helping them qualify for rich article results.
Why It Matters
Search engines use this data to:
Show your business hours, phone number, and address right in search results
Display star ratings next to your listing
Surface FAQ questions as clickable drop-downs in Google
Feature your blog posts in news and article carousels
Help Google Maps and voice assistants (Siri, Alexa, Google Assistant) answer questions about your facility correctly
Translation: more visibility, more clicks, more rentals.
What You Can Do to Help It Along
The structured data pulls from the info you enter in your dashboard. So accuracy there = accuracy in search.
Make sure these are complete and up to date:
Location address, phone, and email
Office hours (mark them as "show on Google My Business")
Location image and logo
Social media URLs on each location
Review settings (if you use our reviews feature)
FAQ content
Blog post author, dates, and featured images
Key Takeaway
Your StoragePug site is already feeding Google the good stuff. Your job? Keep your Insights Portal info current, and let the structured data do what it does best: get you found.