What is Strike-through Pricing?
Everyone loves feeling like they are getting a deal, and implementing strike-through pricing on your StoragePug website is great way to convey that feeling to prospective tenants!
Put simply, strike-through pricing is a strategy where you show the standard rate of a unit with a strike-though while displaying the "discounted" rate next to it:
Implementing Strike-through Pricing on Your Website
As a reminder, all the pricing on your website is pulled directly from SiteLink.
With that in mind, let's have a look at the three ways you can setup your pricing in SiteLink which would result in strike-through pricing showing on your website:
Using web rates
Having a single discount option for specific unit sizes/types
Utilizing push rates to lower standard rate price
SiteLink allows you to setup a web rate for your units. When you have a web rate setup which is lower than the standard rate, you will see the standard rate with a strike-through next to the web rate:
Single Discount on a Unit
When you have a single discount setup in SiteLink for a particular unit size/type, we will show the standard rate with a strike-through next to the calculated discount price:
When using a single discount, we also display the discount language that you setup in SiteLink when naming your discount (50% Off 1st Month Rent in our example above).
Note: Your StoragePug website has the ability to display multiple discount options for particular sizes and unit types.
When attempting to display strike-through pricing through the use of discounts, be aware that this only works if your have a single discount setup. In the example screen shot above, there are two discounts available for the this unit, so there will be no strike-through pricing.
Lastly, if you have push rates setup in SiteLink which are lower than the standard rate, then you will see the standard rate with a strike-through next to the lower push rate price.
As a reminder, push rates are setup through pricing plans that you setup in SiteLink's Price Optimizer tool.
How We Prioritize the Various Strike-through Pricing Implementations
We now know the three different ways you can get strike-through pricing on your website - web rates, single discounts and push rates.
But what if you are using web rates and also have a single discount setup on a particular unit size/type? Good question!
In the scenario described above, the strike-through pricing on the website will be for the web rate, not the single discount:
In our example screen shot above, the price next to standard rate with the strike-through is the web rate, not the calculated discount price.
Web rates takes precedence over both single discounts and push rates when they are available. Below is the order in which we prioritize strike-through pricing implementation:
With this in mind, if you wanted to show the discount price for the single discount you have setup, you would need to remove the web rate if you have one setup as well.
As always, if you have any questions or need assistance, email us at firstname.lastname@example.org so our Client Success team can get you squared away!